FAQ

General information

What is Haptiq?

Haptiq is a next-generation technology company that helps organizations drive value creation and unlock operational efficiency through a modular, AI-powered platform and expert tech enablement.

What industries benefit from Haptiq's solutions?

Haptiq supports portfolio operations, marketing ROI, automation, and data governance across highly regulated or performance-focused industries, including gaming, healthcare, hospitality, restaurants, consumer goods, e-commerce, media, sports, and entertainment.

Who is Haptiq’s primary target market?

Haptiq primarily focuses on the alternative investments and financial services sectors, with an emphasis on mid-market private equity firms and their portfolio companies.

How does Haptiq help private equity firms?

Haptiq empowers mid-market private equity firms to unlock hidden portfolio value by transforming raw data into clear, actionable insights via its AI-native enablement solution—accelerating time-to-market for portfolio companies and supporting the generation of alpha.

Does Haptiq serve international clients?

Yes. Haptiq serves clients across North America, Europe, and parts of Asia. Its cloud-based systems are designed for multi-region operations with configurable compliance.

Where is Haptiq located?

Haptiq is headquartered in New York with offices in Poland, Saudi Arabia, India, and Canada, and a team of 300+ specialists including software engineers, UX experts, and business analysts.

Products

What is Hatiq’s product offering suite?

Haptiq offers three core solutions: Olympus—a cloud platform for financial and operational performance; Pantheon—technology-enabled playbooks and expertise for optimizing value creation with AI and data; and Core—an AI Enterprise Operations Platform that unifies data and workflows to accelerate value creation and generate alpha.

What is Olympus?

Olympus is a cloud-based SaaS platform designed to optimize financial and operational performance across the organization. It delivers real-time insights and seamless data integration to drive efficiency and maximize returns throughout the investment lifecycle.

What is Pantheon?

Pantheon provides operational expertise and strategic playbooks to identify and execute value creation initiatives across portfolio companies—from market timing to financial strengthening—to drive superior returns and prepare for optimal exits.

How are Olympus and Pantheon built into the Haptiq ecosystem?

Pantheon integrates seamlessly with Olympus to pair specialized operational expertise and strategic frameworks with a unified data platform, enabling private equity firms to unlock new levels of value creation and drive sustainable growth.

What is Core?

Core is Haptiq’s AI Enterprise Operations Platform—a foundational, cloud-enabled PaaS that unifies operations under a single pane of glass, supports intelligent decision-making, and drives sustainable growth across the enterprise to accelerate value creation and generate alpha.

Technical

Are Haptiq’s cloud based solutions customizable?

Yes. Haptiq's cloud-based solutions are designed for significant customization, far beyond off-the-shelf products. Implementations are tailored to each firm's operating model and strategy, unifying operational data and workflows to drive smarter, firm-specific decisions and accelerate alpha generation.

Can Haptiq support compliance heavy industries like healthcare and finance?

Yes. Haptiq supports industries with strict compliance requirements by providing audit trails, permission-based access, and integrations with regulatory reporting systems—making it suitable for finance, healthcare, and insurance.

What tools does Haptiq replace or integrate with?

Haptiq can replace fragmented tooling—such as multiple dashboards or ad management systems—or integrate with existing platforms. It functions as a centralized operating layer across these tools.

What does Haptiq mean by “Autonomous Workforce”?

Haptiq’s Autonomous Workforce is a managed solution that combines automation tools with human expertise to execute digital operations—such as content updates, campaign management, reporting, and QA—reducing internal workload and enabling scalable output without adding headcount.

How is the Haptiq Marketing Cloud Platform different from other martech platforms?

Haptiq differentiates through its combination of AI-powered tools, embedded human support (Autonomous Workforce), and a modular architecture that scales with the client. Its ability to serve PE-backed firms with centralized analytics and execution support further sets it apart.